About Me

Career Highlights

Domain Group is the leading Australian property marketplace made up of a portfolio of ​products such as core listings, agent solutions, consumer financing solutions and data ​insights

• Achieved a remarkable 70% year-over-year increase in revenue growth in 2022 and ​a notable 184% surge in lead acquisitions in 2023 through strategic product ​initiatives
  

Kobl Pty Ltd is a startup and SME Technology partner that provides platform ​architecture, database design, mobile and web application development for clients

• Successfully launched a fully scalable and messaging driven CRM and consumer ​app which was then used to sign an additional two retainer clients
  

Aetos Capital Group is a forex and CFD trading broker that provides online trading ​services to worldwide retail and institutional investors.

• Achieved highest monthly sales target (>50k AUD) in Aetos Capital Group for two ​consecutive quarters in 2018

Product Manager Skills

Work Testimonials

Ramani Brown - Chapter Lead, Product Management at Commbank

“When Clarence joined Domain, what impressed me most is how he got stuck right in - taking accountability on problems by evaluating and ​defining the scope, context and goals we were trying to achieve. He took ownership of challenging projects and did so with his infectious, ​positive attitude. He gave clear direction and provided unwavering support to the scrum team. And he always kept the customer at the heart of ​what we did. It has been my privilege to work with a Product Manager like Clarence.”

Eric Baart - Head of Product at Domain Group

“Clarence played a pivotal role in driving growth for Domain Home Loans. As a Product Manager he was responsible for ongoing ​experimentation to improve conversion rates in new account acquisition, he was the day-to-day point of contact with our Joint Venture partner ​and led several key projects to integrate home loans experiences in the Domain app and web experience. Clarence did a terrific job and would ​be a major asset for any digital product team looking to grow their business.”

Janet Wang - Senior User Experience Designer at WiseTech Global

“Clarence has definitely stood out among the PMs I’ve worked with in the past. He is an exceptional PM you want to work together without ​doubt; throughout our time at Domain, I was consistently impressed by his passion, positivity, and swift grasp of complex problems. He has a ​strong ability to analyze intricate challenges, breaking them down into manageable components, and collaborate effectively with the team to ​identify the most optimal solutions. I am confident that Clarence will continue to flourish in his career and drive remarkable success in any ​business he joins.

Shyam B - Senior Software Engineer at Domain Group

“Clarence possesses a rare combination of technical expertise, strategic acumen, and remarkable leadership skills. Throughout our ​collaboration, he consistently delivered exceptional products that not only fuelled revenue growth but also enhanced customer satisfaction. ​His unwavering commitment to excellence and his knack for transforming ideas into successful products make him an invaluable asset to any ​organisation.”

My Work

Increasing Domain Home ​Loan’s market share

Increasing funnel ​conversion

Increasing new sign ups ​for CareerTrackers

Increasing Domain Home Loan’s market share

Increasing Domain Home Loan’s Market Share

Increasing Funnel Conversion

Summary

Domain’s property report feature is a free-to-download information pack ​that provides customers with the property history and an estimated ​property price. This was designed to help customers arm themselves ​with knowledge of the property market.

Problem

While this feature is bringing thousands of leads each month for the ​business, a large percentage of leads are not ready to transact for a ​home loan and consequently led to a large % of funnel drop offs (>90%)

Increasing Funnel Conversion

Solution

Through research and data, a new funnel was created to identify ​customers with the highest intent for home loans and bucketing them ​into different stages of their property hunt journey.

The information was then fed back to our propensity models in order to ​rank users with the highest intent to get a home loan or to refinance an ​existing one.

Outcome

Brokers are now equipped with enriched information of the customers ​based on what they have done on the Domain platform along with the ​information provided in the funnel.

More importantly, this drove a 15% increase in high intent customers ​that Domain is able to engage with and decreased drop off rates by 20% ​for the year.

Increasing new sign ups for CareerTrackers

Summary

CareerTrackers is a non for profit business that helps indigenous people ​across Australia achieve their full potential from start to finish of their ​university degrees and into the workforce. Students are placed into ​internships through partnering companies such as Qantas, Google, ​LinkedIn, etc and are provided mentoring services to help shape their ​career.

Problem

The lengthy onboarding process resulted in a stagnant growth in ​internship placements (Major metric that drives revenue for the ​business).

Increasing new sign ups for CareerTrackers

Solution

Through a close partnership merging internal team members with our ​own development team, we’ve not only launched a scalable, messaging ​driven CRM and student APP, but elevated the internal team’s technical ​execution capabilities to automate and refine business processes that ​has been rolled out nationwide.

This included launching features such as inbox capabilities, automated ​tasks allocation and many others to help support the day to day duties ​of an Advisor at CareerTrackers.

Outcome

This initiative led to an 80% increase in response rate as there is a much ​simpler way to communicate any outstanding task required via one ​platform.

As a result, more indigenous students have been placed into partnering ​companies.